It certainly is and Terceira is full of it. Even the childrens shops are full of toys with bull fighting in mind. They say a bull fight, normally a street run, takes place every day somewhere on the island. People definitely get charged down and we have seen videos in shop windows which make you wonder how even spectators walked away from their collisions with the charging heavy weights. In Angra da Heroismo there is a dedicated stadium for the bull fighting with matadores flown in from Spain.